Reporting and Analysis
Understand performance across every channel and campaign. We build reporting that’s clear, actionable, and aligned with your goals.
- Create dashboards and scorecards tailored to key stakeholders
- Track KPIs across digital, print, and in-person initiatives
- Analyze campaign performance to identify trends and gaps
- Deliver insights that inform strategic decisions and future planning
Marketing Attribution
Know what’s driving results. Our attribution models help you connect the dots between marketing activity and business impact to determine program ROI.
- Attribute leads and conversions to specific tactics and channels
- Implement single-touch and multi-touch attribution frameworks
- Measure campaign influence across the buyer journey
- Identify the highest-performing investments to guide budget allocation
Data Visualization
Data is only powerful when it’s understood. We transform complex datasets into compelling visuals that tell a clear story.
- Design custom dashboards and visual reports for a specific campaign or initiative
- Highlight trends, performance, and outliers with intuitive visual design
- Build visual narratives for executive presentations and stakeholder buy-in
- Combine marketing, sales, and operational data for full-funnel visibility
Why Choose Group G for Marketing Analytics?
Insight-Driven Approach
We focus on the “so what” of the data—translating numbers into next steps.
Custom Reporting Tools
Every dashboard, scorecard, and analysis is built to match your goals and metrics.
Clear Attribution Models
We help you connect marketing activity to real business results.
Experienced Data Partners
Our analytics experts understand both the technical side and the business context.
Get Started Today
Partner with us to turn complex data into smarter marketing.